Ukraine has been recognised as the Best All-Around Customer and Commercial Market in The Coca‑Cola system's Global Customer and Commercial Leadership awards.

The Coca‑Cola system comprises The Coca‑Cola Company and its more than 250 bottling partners worldwide. These awards are the premier opportunity for the system’s customer and commercial associates globally to celebrate, compete and share best-in-class work.

The dedication, efforts and results the Ukrainian team produced are a shining example of customer and commercial leadership across the system and the team was chosen because showed multiple capabilities and most importantly demonstrated great collaboration between a company and bottler. Julie Hamilton, Senior Vice President, Chief Customer and Commercial Leadership Officer of The Coca‑Cola Company

This year, there were 217 entries from 47 countries. Ukraine’s entry, “Win in a Time of Crisis”, was the winner, with the two other finalists being the teams from Brazil and Mexico.

The Best All-Around Customer and Commercial Market award is prestigious as it is presented to the team that delivers superior business results and demonstrates best-in-class customer and commercial capabilities across commercial planning, commercial execution, customer leadership and ecommerce.