Responsible marketing

We are committed to marketing responsibly wherever we operate, across all advertising media and for all our products, especially when it comes to marketing to children.

At Coca‑Cola HBC, our marketing philosophy considers the best interest of the communities in which we operate. We believe that responsible marketing is a core issue for our economic, environmental and social impacts – it enables us to foster community trust and align our products with what consumers prefer.

Our marketing programmes fully comply with marketing communication laws, standards and voluntary codes – this includes advertising, promotions and sponsorship.

We take great care to market responsibly and to promote healthy and active lifestyles.

Honouring the rights of parents and caregivers is a cornerstone of our responsible marketing policy. We respect the role of parents and caregivers to make the appropriate choices for their children by not marketing directly to children under 12 and we are working with third-party distributors to adhere to the same commitments.

Our commitment to responsible marketing also includes helping to develop industry codes of practice, such as the commitments of the Union of European Soft Beverages Associations (UNESDA)

To maximise transparency and accountability, we monitor how we perform against our external commitments through third-party audits. These confirm outstanding compliance (between 90 and 100 percent). This has brought about many tangible outcomes which encourage us to press on with our efforts.