We produce, sell and distribute Coca‑Cola, the best-known and biggest-selling soft drink in history.
Coca‑Cola HBC is one of the world’s largest bottlers of products of The Coca‑Cola Company.
We produce, sell and distribute Coca‑Cola, the world’s most recognised drinks brand and its leading non-alcoholic ready-to-drink beverage brand in terms of sales volume. Coca‑Cola has been ranked the third most valuable global brand on Interbrand's annual Best Global Brands ranking for four consecutive years.
The brands we license from The Coca‑Cola Company account for 69 percent of the volume we sell.
The other brands licensed to our Group by The Coca‑Cola Company – including Fanta and Sprite – are also among the leading brands in their market categories.
Taste the Feeling is Coca‑Cola’s first new marketing campaign in seven years and underpinned by a strategic shift in how we talk about the Coca‑Cola brand.
We also own our own brands – including Amita, Avra, Deep River Rock and Fruice – and sell products licensed from third parties, such as Nestea, a ready-to-drink tea. Finally, we distribute third-party products, such as Monster energy drinks, beer and premium spirits, in some markets.
- 18% - Water
- 4% - Ready-to-drink tea
- 7% - Juice
- 62% - Sparkling soft drinks
- 8% - Low and no-calorie sparkling soft drinks
- 1% - Energy drinks and other
Premium spirits are an important part of our portfolio. Our premium spirit business helps us accelerate the growth of our single-serve non-alcoholic ready-to-drink brands as we are able to strengthen our customer relationships and better address important adult consumption occasions through mix activation.
In total, we sell or distribute more than 100 drinks brands in different variants to fully meet consumers' needs.
Example bottles of the Coca‑Cola HBC range
Examples from our Fanta range
Bottles of Sprite
Cappy juice, one of our still brands, on the production line
Example of the Amita range
Examples of the Valser range
A bottle of Rosa water
- 1st we’re the market leaders by volume share in sparkling soft drinks in 22 of 24 measured markets
- 21% growth in our energy drinks portfolio in 2016
We’ve established clear category and brand priorities, offering people the right product, in the right pack, at the right price to suit the occasion.
Our many years of experience in sparkling soft drinks has given us useful knowledge that we can apply to all other beverage categories, ensuring that we offer the right mix of options in brands, pack sizes and calorie content.