Coca‑Cola HBC Serbia has invested €7 million during 2015 in modernising and expanding the production capacity of our bottling plant in Belgrade, including €4 million for constructing a Juice Excellence Centre.

On 13 February Coca‑Cola HBC Serbia officially opened its new Juice Excellence Centre. Over €7 million has been invested in modernising and expanding the Belgrade plant's production capacities, enabling the company to maximise its export potential.

The Centre was opened in the presence of Aleksandar Vucic, Prime Minister of the Republic of Serbia, HE Kyle Scott, newly-appointed US Ambassador, Zeljko Sertic, Minister of Economy, Sinisa Mali, Belgrade City Mayor and many guests, partners and media representatives.

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Coca‑Cola Hellenic in Serbia employs 1,100 people and this new facility is the latest of its kind. There is no better facility in Europe and we are very proud of it. Aleksandar Vucic, Prime Minister of Serbia
  • 7,000 line capacity in packs per hour (1 and 1.5l)
  • 80 jobs created
  • 60% of raw materials are locally sourced

The total annual capacity of the Juice Excellence Centre is 92 million litres. The Centre also uses the latest technology - a Tetra Gemina® Aseptic Leaf production line - the first in the region to do so. 

Opening of the Serbian Juice Excellence Centre
  • 60+ media representatives at the opening
  • 25 photographers at the opening
  • 100+ customers, business partners and business and consumer association representatives at the opening