We are an active member of the community in each of the 28 countries in which we operate.
Our mission requires us to improve quality of life and invest in local communities and so we have integrated corporate responsibility and sustainability into our business. We aim to operate in a responsible way by engaging with stakeholders and communities to support their sustainable development.
Through our core business activities - which generate income for employees, supplier payments and government taxes - our focus remains to invest in community partnerships and projects that address environmental and social issues.
In 2015, we contributed €8.2 million, representing 2.3 percent of our pre-tax profit, to socially responsible programmes.
Our community investment programmes focus on four areas: water stewardship, active lifestyles, youth development and emergency relief.
As part of our water stewardship strategy we partner with international and national governmental and non-governmental organisations to preserve and protect important watersheds, such as the Danube and other rivers, their basins and watershed areas, including wetland habitats and biodiversity.
As part of our health and wellness strategy, we support initiatives across our operating region that encourage people to be more active. We’ve stepped up our efforts to achieve global objectives in this area for the Coca‑Cola system.
Unemployment among young people remains a significant challenge in many markets. We support enterprise educational programmes and offer internships, as well as empower underprivileged young people by providing skills training and access to funding.
We have a strong relationship with national Red Cross/Red Crescent societies.
This community partnership enables us to respond rapidly to emergencies by using our logistics and delivery systems to deliver safe drinking water – for example, during the floods in the Balkans during the summer of 2014.
In addition to emergency relief, our work with national Red Cross and Red Crescent societies includes community care, health training and fundraising.
I think I became a true Coca‑Cola Ambassador after working on my first team project, after I experienced my first Family Day and when I participated in my first volunteer action. It was then that I became immensely proud of being a member of such a large and authentic family. Jovana Tufegdzic, CSR Supervisor, Coca‑Cola HBC Serbia and Montenegro