We are an active member of the community in each of the 28 countries in which we operate.

Our mission requires us to improve quality of life and invest in local communities and so we have integrated corporate responsibility and sustainability into our business. We aim to operate in a responsible way by engaging with stakeholders and communities to support their sustainable development. 

Through our core business activities - which generate income for employees, supplier payments and government taxes - our focus remains to invest in community partnerships and projects that address environmental and social issues. 

In 2015, we contributed €8.2 million, representing 2.3 percent of our pre-tax profit, to socially responsible programmes.

Our community investment programmes focus on four areas: water stewardship, active lifestyles, youth development and emergency relief.

Coca-Cola HBC employees on a boat cleaning up a river in the baltics
Coca‑Cola HBC employees cleaning coasts and rivers across Latvia, Lithuania and Estonia

Water stewardship

As part of our water stewardship strategy we partner with international and national governmental and non-governmental organisations to preserve and protect important watersheds, such as the Danube and other rivers, their basins and watershed areas, including wetland habitats and biodiversity.

Man works out at Coca-Cola HBC street workout festival in Minsk
Street workout festival in Minsk

Active lifestyles

As part of our health and wellness strategy, we support initiatives across our operating region that encourage people to be more active. We’ve stepped up our efforts to achieve global objectives in this area for the Coca‑Cola system.

Auto Mechanic graduates receive graduation
Women graduate as auto-mechanics as a result of a partnership launched by NBC, Coca‑Cola HBC Nigeria and the Lady Mechanic Initiative

Youth development

Unemployment among young people remains a significant challenge in many markets. We support enterprise educational programmes and offer internships, as well as empower underprivileged young people by providing skills training and access to funding.

Volunteer delivering water during floods in Serbia
Coca‑Cola HBC employees deliver water during floods in Serbia

Emergency relief

We have a strong relationship with national Red Cross/Red Crescent societies.

This community partnership enables us to respond rapidly to emergencies by using our logistics and delivery systems to deliver safe drinking water – for example, during the floods in the Balkans during the summer of 2014.

In addition to emergency relief, our work with national Red Cross and Red Crescent societies includes community care, health training and fundraising.

Jovana Tufegdzic, Coca-Cola HBC brand ambassador
I think I became a true Coca‑Cola Ambassador after working on my first team project, after I experienced my first Family Day and when I participated in my first volunteer action. It was then that I became immensely proud of being a member of such a large and authentic family. Jovana Tufegdzic, CSR Supervisor, Coca‑Cola HBC Serbia and Montenegro