We promote health and wellness as we believe this is an important issue – both for our business and for the communities we are part of.
We believe that delivering healthy and safe products is essential for our business’s economic, environmental and social impacts, helping to support community trust, customer satisfaction and choice.
To meet evolving consumer needs and preferences, we are focusing on offering consumers more of the products they want, including low- and no-sugar options, across categories and in more packages. Providing clear and transparent information also helps consumers make informed choices.
We support the current recommendation by several leading health authorities, including the World Health Organization, that people should limit their intake of added sugar to no more than 10% of their total energy/calorie consumption.
To address this issue, we have committed, in partnership with UNESDA, to reduce added sugar in our sparkling soft drinks by 10% between 2015 and 2020 across the EU and Switzerland. The reduction achieved in 2018 was 3% per 100ml. Moreover, during 2018 we set a new, broader commitment: to reduce the calories per 100ml of sparkling soft drinks by 25% by 2025 vs. 2015, across all of our countries.
Products and ingredients
We focus on being innovative around the products we offer, including expanding our range of zero-calorie drinks and reducing the calorie content of many of the products in our portfolio. We also promote active lifestyles and clearer labelling on packaging; this is supported by broader community engagement programmes focused on health and wellness.
By educating our consumers we empower them to make informed choices around which foods and drinks are most appropriate to meet their individual needs.
In 2018, we rolled out our new recipe for the core Fanta Orange variant with 30% less sugar in several markets, including Hungary, Greece, Cyprus and Ireland, and have made preparations for roll-out in other markets.
Moreover, we broke new ground with AdeZ, our first plant-based beverage blending seeds and fruits. We introduced AdeZ in May 2018, with flavours and packs appropriate for at-home consumption during breakfast, as well as unique offers for on-the-go or at-work snacking.
In a year packed with new product launches, the introduction of FUZETEA was our biggest system-wide effort. FUZETEA offers consumers a fresh, innovative, ready-todrink tea with a fusion of sustainably sourced tea extract, fruit juice and herbs. Blending these ingredients creates a multi-layered, contemporary tea taste, and a premium alternative within the category.
You can read more about our ingredients and approach to health and wellbeing in the links below.
Drinking appropriate quantities of liquids is essential for our physical and mental well-being.
Water makes up, on average, between 60 and 65 percent of our total body weight. Even without taking any exercise, our body loses between 2 and 3 litres of liquid a day. If it isn’t replaced, we can get dehydrated, which may lead to headaches, tiredness, low attention levels and reduced degrees of physical performance.
As hydration is becoming a complex category ranging from basic thirst quenching to indulgent refreshment with flavoured waters, we have developed our product portfolio to meet the full spectrum of hydration needs. We entered the premium water segment in 2018 with GLACÉAU smartwater, which is processed to replicate nature’s water cycle, with the right amount of mineral salts to create a clean and crisp taste. Its sleek, modern and iconic design reflects the quality inside the bottle.
The hydration category accounts for more than half of non-alcoholic ready-to-drink volume, and almost 30% of retail value. According to industry estimates, it will also comprise the biggest incremental growth in our sector through 2025, contributing 45% of the incremental volume and 20% of the incremental value.
Studies show that the greater diversity in the drinks people consume, the more liquids they are likely to drink in total. This, in turn, contributes to keeping them optimally hydrated.