Responsible marketing

The effective marketing of our brands is a core driver for our business, and we take steps to ensure that our marketing is not only effective but responsible and reasonable.

To help us achieve this, we comply with The Coca‑Cola Company’s Global Responsible Marketing Policy and are signatories to the Union of European Soft Drinks Associations (UNESDA) commitments.

When designing marketing communications, as a System, we do not appeal to children under the age of 12. Likewise, we do not place advertising in media where the audience consists of more than 35% children under the age of 12. This applies to all media, including television shows, print media, websites, social media, movies, SMS and email marketing, animation, third-party characters, games and contests, branded toys and merchandise, talent selection, point of sale, and merchandise items.

As part of the Coca‑Cola System, we support UNESDA’s commitment to not sell soft drinks in primary schools. We avoid engaging in any direct commercial activity in primary schools, except when requested by school authorities. As at the end of 2018, we offer no beverages sweetened with added sugars in secondary schools across the EU and Switzerland. We plan to gradually expand this approach to all of our markets over the coming years.