From plant to shelf

From production through to delivery, our commitment and expertise helps us to win in the marketplace.

Coca‑Cola HBC is proud to procure the finest ingredients, raw materials, equipment and services from around 45,000 of the industry’s most respected suppliers. Our dedication to quality sourcing helps us produce a diverse range of award-winning sparkling drinks, fruit juices, mineral waters, sports and energy drinks and ready-to-drink teas.

Operating in a fast-paced, dynamic business environment, our manufacturing footprint spans 23 of the 28 countries in which we operate, providing The Coca‑Cola Company with state-of-the-art local production and distribution systems.

We win in the marketplace, from plant to shelf, through our experience and expertise in manufacturing, channels, in-store presentation and promotional support.

Our team of trained professionals cultivates effective and productive customer relationships, enabling us to respond quickly and efficiently optimise performance.

  • 3.2% improvement in water use ratio
  • 31% reduction in number of plants since 2008
  • 4 plants that have eliminated all waste to landfill

Our initiatives to optimise our infrastructure have, since 2008, allowed us to substantially improve our service across our segments – we have reduced our number of plants by 31 percent, the number of warehouses and distribution centres by 53 percent and the number of filling lines by 6 percent.  

Our OBPPC approach

We owe our performance to our OBPPC (Occasion, Brand, Package, Price and Channel) approach.

This approach finds opportunities by identifying and aligning the right brands, at the right price, in the right package, through the right channels. This enables us to expand our product offerings in the marketplace, helping us to expand and maintain critical market share.

  • 45,000 suppliers dedicated to quality sourcing

We are a responsive company – encouraging customer consultation in order to quickly and effectively identify the most appropriate channels to reach our consumers. We meet consumer needs by aligning the right product at the right price, in the right package and through the right channel – available for any occasion.

In keeping with our dedication to innovation, we developed a joint programme in 2014 to improve quality by reducing the age of the product on shelf, in line with our Zero Tolerance Quality culture.