UNESDA, the Brussels based international trade association representing soft drink companies and national beverage producer associations, has turned 60, having been established in May 1958.

The Coca‑Cola System, including Coca‑Cola HBC and The Coca‑Cola Company are proud members of the association and of its work.

Zoran Bogdanovic, CEO of Coca‑Cola HBC and member of UNESDA’s Executive Committee

Zoran Bogdanovic, CEO of Coca‑Cola HBC and member of UNESDA’s Executive Committee, said: “UNESDA’s success has been in creating industry-wide consensus in response to some of the biggest issues we face. This has seen us commit collectively to reduce sugar in our drinks by 10% by 2020 and offer more low and no calorie options. It has also seen us extend our commitment to stop the sale of drinks with added sugar to secondary schools by the end of this year. I am extremely grateful for UNESDA’s work and look forward to celebrating the Association’s 6oth anniversary.”

Nikos Koumettis, President of The Coca‑Cola Company Central and Eastern Europe, and member of UNESDA’s Executive Committee, also emphasised the role of UNESDA  and the Coca‑Cola System in helping to create a healthier food environment for consumers in Europe.  He said: “as an industry that provides consumers with drinks containing calories we ultimately have a responsibility — and opportunity — to contribute to fighting obesity and the health challenges stemming from it and work on the risk factors that are preventable. We’ve been reflecting a lot on the part our drinks play in people’s lives, and listening to consumers and stakeholders, and we agree too much sugar isn’t good for anyone. While soft drinks account for just 2-3 percent of typical calorie consumption, UNESDA is uniting the soft drinks industry behind a common purpose of progress and as the leading beverage company, we will be at the forefront of this change”