Our Green Danube Partnership programme is a major community water partnership across thirteen of the countries in which we operate.
The Green Danube Partnership programme is a significant community water partnership, established in 2005 as an agreement between the International Commission for the Protection of the Danube River Basin (ICPDR), Coca‑Cola HBC and The Coca‑Cola Company.
The programme comprises conservation, awareness-raising and education initiatives across 13 of the countries in which we operate: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Romania, Serbia & Montenegro, Slovakia, Slovenia and Ukraine. The Danube river system itself supports 81 million people in 19 countries.
Hundreds of thousands of people take part and the programme communicates critical information about water conservation to millions of others. All initiatives are carried out in cooperation with government, non-governmental organisations (NGOs), educational institutions and a variety of local authorities.
Danube Art Master Competition
The Danube Art Master Competition, jointly organised by the Global Water Partnership of Central and Eastern Europe (GWP CEE) and the ICPDR, invited young people to visit their local rivers and use their imagination and creativity to create original works of art reflecting their perception of the Danube.
As a result, young people living in the Danube River Basin have created tens of thousands of works of art reflecting their response to the environment.
In 2006, the Green Danube Partnership launched a major education initiative – the Danube Box.
Initially introduced in Austria, and involving more than 100,000 children in classroom sessions and project work, the project has since travelled to Romania, Hungary, Serbia, Germany and Bulgaria.
The Danube Box is designed to help future generations learn about the importance of resource conservation and water management through teaching aids, interactive materials, posters, maps and numerous educational games.
It was one of two projects selected from over 600 submissions across Europe to be showcased at the Stockholm World Water Week in 2007. It’s also won a silver award for Best Sustainable Initiative at the Global Bottled Water Congress in Mexico City.
Business Friends of the Danube
In June 2008, the Green Danube Partnership launched Business Friends of the Danube, an initiative which invites more companies to participate in the Green Danube Partnership through funding opportunities or direct involvement.
Danube Day, the world’s largest river festival, focuses on raising public awareness and is an important part of the Green Danube Partnership.
This joint ICPDR and The Coca‑Cola Company event is held annually on 29 June. Celebrations focus on the increasingly broad series of activities that the Green Danube Partnership undertakes to preserve and protect the Danube River and the Danube River Basin.
On Danube Day 2015, we were proud to have supported events in Bulgaria, Croatia, Serbia, Slovakia and Ukraine.