Stakeholder engagement

We engage with our stakeholders to listen, and to understand their insights into the issues that matter most to our communities and our business.

Partnering with people, businesses and organisations that share our interest in a sustainable future and have a stake in our business is essential for our success. Engaging with our stakeholders strengthens our relationships and helps us make better business decisions to deliver on our commitments. 

  • We work with our customers, suppliers and other business partners across the value chain every day, as well as with government representatives, civil organisations, academia, intergovernmental organisations, local communities representatives and our consumers
  • Our business leaders engage with a variety of international organisations and business associations such as the UN Global Compact and UNESDA 
  • As organisational stakeholders of the Global Reporting Initiative (GRI) we can share experiences and learn from people from other companies and industries
  • We’re active members of the Corporate Leadership Group on Integrated Reporting, shaping the future of sustainability reporting standards and stakeholder engagement
  • Our leaders are active members of local business alliances such as business leaders’ forums, local UNGC networks, business councils for sustainable development and other industry associations, participating at conferences, working with civil organisations and influencing public policy related to key sustainability issues such as health and wellbeing, packaging, water and climate, and matters concerning social sustainability such as labour relations and talent attraction and retention
  • We work with local communities on sustainable solutions that support local and global sustainable development goals
  • Through our partnership with The Coca‑Cola Company we have access to consumer insights globally and locally, and we also make sure our partnerships and actions related to sustainable development are in synergy with theirs
Stakeholder group How we engage
Shareholders and analysts Annual General Meetings, quarterly roadshows and results briefings, webcasts, ongoing dialogue with analysts and investors
Employees Sustainable engagement and values index surveys, quarterly CEO management calls, Annual Leadership Conference, employee communications channels such as intranet and internal social media, individual development plans, internal communications campaigns, community and active lifestyle projects, volunteerism, Employee Works Council, whistleblower hotline
Customers Regular visits, dedicated account teams, joint business planning, joint value creation initiatives, customer care centres, customer satisfaction surveys
Consumers Consumer hotlines, local websites, plant tours, research, surveys, focus groups
Suppliers Joint value creation initiatives, annual supplier conference, sustainable sourcing, Supplier Guiding Principles, packaging associations, whistleblower hotline
Governments and regulatory authorities Recycling and recovery initiatives, EU Platform for Action on Diet, Physical Activity and Health, foreign investment advisory councils, chambers of commerce
Non-governmental and intergovernmental organisations (NGOs and iGOs) Dialogue, policy work, partnerships on common issues, memberships of business and industry associations
Communities Plant visits, community meetings, partnerships on common issues, sponsorship activities, lectures at universities
The Coca‑Cola Company Day-to-day interaction as business partners, joint projects, joint business planning, functional groups on strategic issues, ‘Top-to-Top’ senior management

Every year, we ask over 360 stakeholders from the above groups to provide online feedback via our material issues survey. These surveys give our stakeholders the opportunity to prioritise our material issues based on their own interests and the relevance of these to our business.

We also ask what they think by providing open-ended questions, so they can share with us anything we might have missed or that needs more attention.

Annual stakeholder forum

Every year we bring together a group of diverse stakeholders to review our sustainability performance and to better understand their expectations for the future.

We publish a summary of the findings and make sure we learn from and put into practice the feedback we receive. 

As a result of this feedback, we’re setting longer-term performance targets and increasing the focus on consumer health and sustainability in our supply chain. We’ve also made significant changes to our reporting to address stakeholder information needs: seeking a higher level of external assurance, integrating our sustainability and financial reports and consolidating issues on our materiality list to better reflect global trends.

Our 2016 forum, held jointly with The Coca‑Cola Company, took place in Athens. It hosted a diverse group of approximately 30 high level executives and subject matter experts from all stakeholder groups, including customers, suppliers, employees, NGOs, inter-governmental organisations and academics, to discuss two issues of particular importance to our business, sustainable sourcing and community engagement and investment with emphasis on youth development, and to comment on our most material sustainability issues.

The two material issues discussed at the forum were introduced by three keynote speakers:

  • Ms Anita Househam – UN Global Compact representative
  • Ms Eva Paunova – Member of the European Parliament
  • Ms Milena Stoycheva – CEO of Junior Achievement Bulgaria 

Read the story of the 2016 stakeholder forum.