The €100K Coca-Cola HBC Sustainability Challenge was a startup challenge designed to identify the most innovative packaging and packaging recovery technologies in the CPG space.
The Challenge ran from January until April 2022.
The top startups presented to the Coca-Cola HBC Executive Leadership Team in April 2022.
The final winner was Greenbig, a French startup; Greenbig has developed “b:bot”, a Reverse Vending Machine (RVM) to collect plastic and turn it into rPET flakes at the point of collection, which can then be used to create rPET plastic bottles.
Congratulations to Greenbig – we said at the start of the challenge that we are looking for startups that can help our sustainable packaging journey – Greenbig have an out of the box solution that is simply fantastic.
Zoran bogdanovic CEO, Coca-Cola HBC
The beauty of the challenge is that it has given us access to an array of brilliant startups and ideas. Conversations are already underway with several of these startups to take their ideas to the next level with Coca-Cola HBC.
Yannis Stamoulis Group Head of Venturing