We drive innovation by building on our strong family of brands and introducing new flavours and packages in specific markets.
Monday 15th January 2018 saw the official unveiling of FUZETEA in Europe as representatives from Coca‑Cola HBC joined the launch in Zurich, the biggest since Coca‑Cola Zero 12 years ago.
Taste the Feeling is Coca‑Cola’s first new marketing campaign in seven years and underpinned by a strategic shift in how we talk about the Coca‑Cola brand.
The Coca‑Cola Company announced a series of commitments in 2013, which the Coca‑Cola system – of which Coca‑Cola HBC is a part – aims to achieve by 2020.
We produce a wide range of still drinks, from juices and iced tea to energy and sports drinks.
To strengthen our position in the fast-growing adult sparkling and mixers category and enable us to tap into an exciting new growth area, we’re rolling out the Royal Bliss range of premium mixers in four Coca‑Cola HBC markets. In collaboration with The Coca‑Cola Company, seven Royal Bliss flavours will now be available in Austria, Hungary, Italy and Switzerland.
Have you ever wondered where Coca‑Cola’s new products start their journey? Try the Schimatari megaplant near Athens, Greece’s largest beverages and juices facility.