Our Business Model

Human

Our success is dependent on the passion and customer focus of our talented people – our secret ingredient. We empower them to pursue growth opportunities, both for themselves and our Company.

Natural

To create our products, we use natural resources including water, agricultural ingredients and paper. We source these using sustainable practices and seek to use them efficiently.

Social and relationships

Maintaining the trust of stakeholders is essential to our business. Our most valuable human connections and relationships are with The Coca‑Cola Company, our people and the communities we operate in, and our customers, suppliers, governments and regulators.

Financial

Our business activities require financial capital, which we allocate efficiently. This capital is provided by our equity and debt holders, as well as cash flow earned from our operations.

Intellectual

Innovation is embedded in our culture. The intellectual property from innovation includes new packaging know-how, new products, and improvements in manufacturing, logistics and sales execution.

Manufacturing

Investing in our plant and logistics assets allows us to efficiently prepare, package and deliver our products to meet the needs of customers and consumers.

1. Working with suppliers
   We work with our suppliers to procure high-quality ingredients, sustainably sourced raw materials, and equipment and services required to produce beverage.
   
   
2. Producing beverages efficiently and sustainably
   Using concentrate from The Coca-Cola Company along with other ingredients, we prepare, package and deliver products with an optimised manufacturing infrastructure and logistics network.
   
   
3. Partnering with our customers
   We grow by supporting our customers’ growth, leveraging our 24/7 portfolio, focusing on areas of high-value opportunity and executing with excellence.
   
   
4. Serving our consumers and communities
   Our 24/7 product portfolio caters to a range of tastes and preferences and we continually innovate to lead the sector.

We are a strategic bottling partner of The Coca-Cola Company (TCCC)

We have rights from TCCC in the Coca-Cola HBC markets where the Group produces, sells and distributes TCCC’s trademarked beverages. We also partner with other beverage businesses such as Monster Energy, Brown-Forman and Edrington to sell their products in our markets.

How our partnership works

TCCC owns and develops its brands while we are responsible for producing, distributing and selling these beverages, using concentrate we buy from TCCC under an incidence-based pricing model. We work together to ensure we have the right portfolio for our customers and consumers in each market and to ensure excellent, efficient execution. We also share marketing costs and responsibilities: TCCC markets to consumers, while we take responsibility for trade marketing to our customers.

For our people

• In 2024 we employed 33,018 FTEs in 29 countries
• Median basic salary ratio women/men: 1.37
  

For our customers

• We increased the frequency of our customer engagement, providing customers with better support
• In the marketplace, we achieved a total number of 60%¹ energy-efficient coolers

For our communities

• In 2024, we trained 174,902 young people¹ through our #YouthEmpowered programme to boost employability
• We invested €8.4 million in local community initiatives

For our investors

• We delivered strong financial performance in 2024, with organic revenue up 13.8% and reported revenue up 5.6%. In recognition of our business strength and future opportunities, the Board proposed a dividend of €1.03 per share, an 11% increase compared with last year

For our wider stakeholders

• Our business activities generate revenue for our suppliers and contractors and their extended value chain

For our consumers

• We provide high-quality beverages and healthy options, reducing calories per 100ml of sparkling soft drinks by 18% in 2024 compared to our 2015 baseline

For our suppliers

• We spent €7.14 billion² with suppliers and contractors
• We are working with our suppliers to support their sustainable practices and emissions reduction plans

^{1 Excluding Egypt}

^{2 EU countries supplies are considered local for CCHBC EU based BUs.}