Nutrition

We promote health and wellness as we believe this is an important issue – both for our business and for the communities we are part of.

We believe that delivering healthy and safe products is essential for our business’s economic, environmental and social impacts, helping to support community trust, customer satisfaction and choice.

To meet evolving consumer needs and preferences, we are focusing on offering consumers more of the products they want, including low- and no-sugar options, across categories and in more packages. Providing clear and transparent information also helps consumers make informed choices.

We support the recommendation of leading health authorities that individuals should 
consume no more than 10% of their total daily calories from added sugar.

To address this issue, we have committed as part of our Mission 2025, to reduce calories per 100ml of sparkling soft drinks by 25% between 2015 and 2025 across all of our countries. By the end of 2023, we had achieved a 19% reduction versus the baseline year.

PRODUCTS AND INGREDIENTS

We focus on being innovative around the products we offer, including expanding our range of zero-calorie drinks and reducing the calorie content of many of the products in our portfolio. We also promote active lifestyles and clearer labelling on packaging; this is supported by broader community engagement programmes focused on health and wellness. 

By educating our consumers we empower them to make informed choices around which foods and drinks are most appropriate to meet their individual needs. 

Within our Coca-Cola TM portfolio, Coca-Cola Zero Sugar plays a key role across all our communication and activation in our markets. Beyond offering Coca-Cola Zero Sugar, we have Coca-Cola Zero Sugar – Zero Caffeine available in several markets. We continuously innovate in Coca-Cola limited edition flavours, like Coke Creations, that are offering zero sugar innovative taste. 

Starting 2024, we are introducing Fanta in both sugar and zero sugar versions in many markets. Also, Sprite is now available in both sugar and zero sugar versions in selected countries. 

In adult sparkling soft drinks, we are proliferating our flavour portfolio with modern, superior, naturally sweetened and zero to mid-cal adult sparkling soft drink options. Our Indian Tonic and core flavour Schweppes Lemon are now offered also in zero sugar variants available across markets. In addition to the Slimline, we are introducing new sophisticated adult flavours such as Tonic Zero Grapefruit Rosemary which is to be consumed straight or as a mixer and is available in selected markets. 

With FuzeTea, our differentiated and innovative ready-to-drink tea, we are also offering no-sugar formulas in several of our markets, responding to consumer preferences and a renewed focus on health and wellness. 

Offering choice and reducing calories is also within our Sport Drink strategy, with Powerade introducing Zero propositions in our key markets, with a robust pipeline aiming to expand to more markets.  

In Juices, we reformulated our Cappy Nectars introducing added functionalities and reducing sugar by 30%, while we expanded Pink Lemonade, our first zero sugar drink in our Cappy Lemonades range.  

You can read more about our ingredients and approach to health and wellbeing in the links below.

HYDRATION

Drinking appropriate quantities of liquids is essential for our physical and mental well-being. 

Water makes up, on average, between 60 and 65 percent of our total body weight. Even without taking any exercise, our body loses between 2 and 3 litres of liquid a day. If it isn’t replaced, we can get dehydrated, which may lead to headaches, tiredness, low attention levels and reduced degrees of physical performance. 

As hydration becomes an increasingly important factor for consumers, we are continuing to expand our portfolio to meet the full spectrum of hydration needs. In addition to GLACÉAU smartwater, which is processed to replicate nature’s water cycle, in 2023 we launched GLACÉAU Vitamin Water in Switzerland, a low calorie functional water enhanced with vitamins. 

Studies show that the greater diversity in the drinks people consume, the more liquids they are likely to drink in total. This, in turn, contributes to keeping them optimally hydrated. 

Related links and downloads

UNESDA Commitment on Sugar and Calorie Reduction

The Coca-Cola Company: Sugar Reduction

As a Coca-Cola  System, we have long believed in the importance of providing people with clear, simple and meaningful front-of-pack information that can help support healthier and more informed food choices, in line with national regulatory requirements in the markets where we sell our products.

The printed packs and labels of products provide calorie information and back-of-pack Guideline Daily Amounts (GDA) information in the EU, while for all countries, we comply with local law requirements.

All significant product or service categories are covered by, and assessed for, compliance with such procedures. We also include on the labels, signs for the safe disposal of our products. Where regulations do not exist, nutrition information is provided in line with the Codex Guidelines on Nutrition Labelling. Nutrition information is displayed on most of our product labels, except for certain returnable bottles, fountain beverages, alcohol-ready-to-drink beverages, and unsweetened, unflavoured waters.

In Europe, we have taken voluntary actions to provide clear and transparent information:

• As part of our global commitment, we include front-of-pack energy information on all our beverages as a minimum. 
• In 2006, we were among the first to voluntarily adopt “Reference Intakes”, a monochrome front-of-pack labelling scheme that provides information on the nutrient content (fat, proteins, sugars, salt) of foods and drinks.
• In 2017, to enable portion control, we introduced portion icons on packs to indicate the number of servings in multi-serves (500ml+). (Ireland only)    
• The printed packs and labels of our drinks have calorie information and back-of-pack nutrition information with Guideline Daily Amounts (GDA) in the EU (as required by law. We also voluntarily add “traffic-light” labels on our core sparkling drinks in 22 markets. 
• In 2018, we introduced a colour-coded nutrient labelling system / ‘traffic light”/ on our flagship brands Coca-Cola, Fanta, and Sprite. The traffic light labelling system outlines whether a food has high, medium or low amounts of fat, saturated fat, sugars and salt per 100ml through a colour scheme of red, amber and green. It also includes the number of calories and kilojoules per product. 

Uniform list of ingredients

We fully comply with the labelling regulations of the country in which we operate. Labelling regulations require a full list of ingredients, including additives and allergenic ingredients to be labelled for consumer safety and transparency.

In Europe we fully comply with the Food Information to Consumers Regulation (1169/2011) that sets out a uniform set of rules as to how the list of ingredients must be presented on the packaging.

Related links

Coca-Cola is Helping Create a Healthier Food Environment in Europe

CocaCola: In Our Products

UNESDA Nutrition Labelling

The effective marketing of our brands is a core driver for our business, and we take steps to ensure that our marketing is not only effective but responsible and reasonable.

At Coca-Cola HBC, we are focused on aligning our commercial practices with sustainability and business goals. The way we engage in direct commercial activity and the way we advertise and promote are central to cultivating a relationship of trust with all our stakeholders.

We’re committed to making the healthier choice the easy choice for consumers, a commitment that spans across all our business activities. We seek to achieve this by delivering on our commitments, adhering to The Coca-Cola Company’s Global Responsible Marketing Policy, that includes its Global School Beverage Policy and UNESDA’s pledges. We commit to not market directly to children under 13 and not to offer any soft drinks in primary schools. In the EU and Switzerland, we offer only no-and low-calorie beverages in secondary schools. Moreover, we have a Responsible Marketing Policy for Alcoholic Beverages.

Through UNESDA and the Coca-Cola System in Europe we contribute to the European Commission’s voluntary code of conduct in support of a sustainable food system. 

Related links

EU Pledge on Advertising to Children

UNESDA School Policies

UNESDA Responsible Advertising and Marketing Practices 

The Coca-Cola Company responsible marketing policy