2024 Integrated Annual Report


 1. For details on APMs, refer to 'Definitions and reconciliations of alternative performance measures (APMs)' on pages 345-351

2. Net profit refers to net profit after tax attribute to owners of the parent

3. Excluding Egypt



Our considered, sustainable growth strategy has laid strong foundations and enabled us to be future ready. Together, we have faced uncertainties and made bold, ambitious choices, opening up moments that refresh us all – our people, our customers, our partners, our shareholders and our wider stakeholders.

ANASTASSIS G. DAVID
CHAIRMAN OF THE BOARD

In 2024, we achieved another strong year of growth in a range of market conditions, while continuing to evolve our culture across our markets. Our passionate teams executed with excellence, further strengthening relationships with our partners and creating joint value with our customers. We look forward to opening up more opportunities for growth for all we serve in 2025.

ZORAN BOGANOVIC
CHIEF EXECUTIVE OFFICER

At Coca-Cola HBC, we play to win. This mindset is part of who we are, and we channel it every single day — not only in what we do, but in how we do it, with our customers at the heart of everything.

NAYA KALOGERAKI

CHIEF OPERATING OFFICER

I am very proud of our achievements, not only in delivering another year of strong financial performance and disciplined capital allocation, but also in developing our talent and capabilities to be truly future ready.

ANASTASIS STAMOULIS

CHIEF FINANCIAL OFFICER


Linking our purpose, vision and values


to our strategic growth pillars

 

PURPOSE: Open up moments that refresh us all

VISION: The leading 24/7 beverage partner

VALUES:

  • CUSTOMER FIRST
  • WE OVER I
  • MAKE IT SIMPLE
  • DELIVER SUSTAINABLE

 

OUR STRATEGIC GROWTH PILLARS:




IAR2023-breaker-image-sustainability IAR2023-breaker-image-sustainability

Sustainability Statement

In our 2024 Integrated Annual Report, we have added a new Sustainability Statement to align with the Corporate Sustainability Reporting Directive (CSRD) requirements. This ensures greater transparency and compliance regarding our sustainability initiatives and performance.


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