We are proud to remain global industry leaders in sustainability this year, with leading scores and rankings in ten of the most-recognised ESG ratings. 

We were ranked as the world’s most sustainable beverage company in the 2024 Dow Jones Best-in-Class Indices for the eighth time. We believe our success comes from continuously evolving our business model to deliver growth and taking a strategic approach to sustainability. This approach allows us to both grow and make our business more resilient.

Our sustainability journey so far: 

• 2006: Set our first carbon reduction commitments.
• 2010: We formally established a clear sustainability strategy.
• 2016: We were among the first companies to adopt Science-Based targets for climate.
• 2018: We published Mission 2025. This is our clear and ambitious sustainability strategy that focuses on the following areas: climate, packaging, water, ingredients, nutrition and people and communities.  
• 2021: We announced our commitment to reach NetZeroBy40 across our entire value chain by 2040.
• 2022: We announced our net positive biodiversity commitment, making us one of the first companies to do this.
• 2023: We integrated Egypt into our sustainability strategy – after we acquired the Coca-Cola Bottling Company of Egypt in 2022 – and developed specific plans for the market. 
• 2023: We established the Coca-Cola HBC Foundation.
• 2025: The Science Based Targets initiative (SBTi) approved our NetZeroby40 target, which, for the first time, includes Egypt.
• 2025: We published our first Sustainability Statement as part of the Corporate Sustainability Reporting Directive (CSRD) requirements.

Our sustainability strategy focuses on seven major areas: climate, packaging, water, ingredients, nutrition, people and communities, and biodiversity. It is underpinned by a set of external commitments known as Mission 2025, further amplified by commitments to achieve a Net Zero carbon footprint by 2040 and net positive biodiversity by 2040. 

In 2024, we continued to build our capabilities, collaborate and learn from our experience to build a strong and resilient business that is opening up a more sustainable future.

Our objective is to create packaging for our drinks that can be recycled or reused, so that it can be collected and transformed into new recycled packaging, such as an rPET bottle. This circular packaging approach reduces our carbon emissions and helps to lower packaging waste in the environment. We are making progress towards this by: 

• increasing recycled content with a focus on our primary packaging 
• building our in-house rPET production infrastructure 
• expanding reusable formats such as reusable glass bottles 
• supporting effective collection models in our markets, including Deposit Return Schemes in Europe and other types of locally relevant Extended Producer Responsibility schemes. 

We focus on making a positive impact in different ways in the local communities where we operate, such as through financial support, volunteering and training for young people. 

Flood support for communities impacted by devastating flooding 

In 2024, the Coca-Cola HBC Foundation donated €1.55 million to communities impacted by devastating floods in Europe and Nigeria. These grants will support projects that target local needs, for example, rebuilding houses and community centres, providing food and emergency supplies, and replacing damaged medical equipment. Founded in 2023, the Coca-Cola HBC Foundation continues our tradition of giving back to our communities. 

We use water in every part of our business: it is the main component of our drinks, is needed to grow core ingredients such as sugar and fruit, and helps us to clean, wash and sanitise our production equipment.

We recognise the need to protect this valuable resource, especially in areas of our operations where water is scarce or at risk. In 2024, we invested €5.2 million in water saving and water efficiency programmes.

Water reduction in our operations

Our Mission 2025 objective is to reduce the water we use in our production plants located in water-risk areas by 20%, compared with our 2017 baseline. We have 19 water priority locations, including Armenia, Bulgaria, Cyprus, Greece, Italy and Nigeria and excluding Egypt.

In 2024, we took an important step forward and started to certify our 60 beverage production plants in all markets with a new water efficiency management standard ISO 46001. So far, 42% of our plants have been certified and we will complete the rest by the end of 2025.

Working with our suppliers

We measure the water consumption of our critical suppliers to assess their basin and operational water risks using the Water Risk Filter methodology. We then work with suppliers operating in high-risk areas to develop plans so they can reduce their water use.