Monday 15th January 2018 saw the official unveiling of FUZETEA in Europe as representatives from Coca‑Cola HBC joined the launch in Zurich, the biggest since Coca‑Cola Zero 12 years ago.
FUZETEA - the fusion of tea, fruit juice and a touch of herbs – was developed by the Coca‑Cola Company and has already proved popular in 52 countries around the globe. Now consumers in Europe will get the chance to press pause, take a moment for themselves and enjoy an unexpectedly different multilayered ready to drink tea experience also.
Naya Kalogeraki, Chief Customer and Commercial Officer, Coca‑Cola HBC, said: “One of our biggest launches ever has seen us make FUZETEA available to consumers simultaneously in 27 of our markets. This shows our ability to deliver large-scale, multi-country launches, the importance of our long-established collaboration with the Coca‑Cola Company and the benefit of our deep customer relationships - all of which enable us to add new and exciting drinks to our portfolio to delight consumers in the moments that matter to them.
“We have been working across our supply chain and with our customers for many weeks to make sure that we are ready for the demand and to provide shoppers with a memorable in-store experience. We are very excited by the positive initial reaction that we have received.”
FUZETEA flavors include lemon lemongrass black tea, peach hibiscus black tea and mango chamomile green tea.