We announced today that from next month, every plastic bottle in our Irish water brand, Deep RiverRock, will be made from 100% recycled PET plastic (rPET). This news follows our announcement last month that our water brand in Austria, Römerquelle, had shifted to 100% rPET bottles.
Matthieu Seguin, General Manager of Coca‑Cola HBC Ireland and Northern Ireland said: “We’re proud to introduce Deep RiverRock’s first ever 100% recycled bottle range. At Coca‑Cola HBC Ireland and Northern Ireland we have been working tirelessly to make our packaging more sustainable, and to encourage actions that inspire recycling and the responsible disposal of waste. This change across our Deep RiverRock PET portfolio highlights this commitment to taking meaningful action throughout the business and is just one of a number of actions we are taking as part of our commitment to creating a world without waste.”
Welcoming the announcement, Irish Minister for Communications, Climate Action and Environment Richard Bruton said: “We’ve a long road to travel to better manage how we use and dispose of plastic more sustainably. Today’s announcement by Deep RiverRock, will remove over 500 tonnes of virgin plastic from our waste streams and I welcome such industry leadership in pioneering parts of this journey. There are opportunities right through the supply chain for entrepreneurs to make an impact and we need to create a framework to ensure that these opportunities can be seized. That will be one of my priorities as part of our all of government plan which will be published in the coming weeks.”
Today’s news forms part of Coca‑Cola HBC’s comprehensive, multi-year plan to directly address packaging issues across the 28 markets in our group. This approach - World Without Waste – is a joint initiative with our strategic partners The Coca‑Cola Company and aims to make all our consumer packaging 100% recyclable by 2025 and ensure that our packaging is made of at least 50% recycled material by 2030. Alongside these targets we aim to collect and recycle the equivalent of a bottle or can for each one we sell by 2030, to design more sustainable packaging and to partner with NGOs, customers and stakeholders to give packaging materials more than one life