Coca‑Cola HBC Austria is pushing the boundaries of sustainable packaging by making the bottles for Römerquelle mineral water from 100 percent recycled plastic.
It is the first water brand in the Coca‑Cola system in Europe to switch to 100 percent recycled PET (rPET) content.
The new bottles debuted at one of Austria's biggest annual sporting events last weekend, the Vienna City Marathon.
The achievement is the result of many years of work and testing, including continued technical innovations, which have led to an increase in the share of recycled PET used. The move also reduces Coca‑Cola HBC's environmental footprint, as making bottles from 100% recycled PET requires 70 percent less Co2 use than for a bottle made from 100% new PET.
Frank O'Donnell, General Manager, Coca‑Cola HBC Austria says the milestone is possible thanks to the recycling passion of Austrian consumers: "Austrians are some of the best recyclers in the world, collecting and recycling three out of four bottles produced. Thanks to their efforts, we have access to the materials necessary to give every Römerquelle bottle multiple lives."
Coca‑Cola HBC is committed to making consumer packaging 100% recyclable by 2025, while also increasing the percentage of rPET used. We also aim to collect the equivalent of 75% of our primary packaging for recycling by that time. In addition, we are signed up to the Coca‑Cola system's World Without Waste goal to help collect and recycle the equivalent of every can and bottle sold by 2030.