Coca‑Cola HBC Hungary's Wake Your Body programme has been honoured yet again - this time with an international Sustainable Brand award.
At the prestigious Global Brand Excellence event, in Malaysia, Hungary’s active healthy lifestyle Wake Your Body programme received the "Sustainable Brand" award.
This is a truly great recognition for the entire Hungarian company. This is the place where Wake Your Body originated 10 years ago. Since then, it has become best practice all across the Group. Valentin Toth, PA&C Director, Coca‑Cola HBC Hungary
Over the last 10 years, over 3 million people have taken part in Coca‑Cola Hungary's active healthy lifestyle events, in which Coca‑Cola system has invested over HUF 1 bn.
This year, Wake Your Body sponsors Challenge Day for the first time. Organisers expect to see as many as 800,000 people taking part.