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As we become the leading 24/7 beverage partner, we are unlocking growth potential in segments outside our core sparkling portfolio.
By offering a broader portfolio, with a wider choice of products, we grow our business and that of our customers. In established categories, new recipes, variants and packages are having a strong impact, while initiatives for new categories are the basis for long-term success.
With every initiative, we are focused on growing the value of our portfolio. Additionally, we have launched an internal innovation platform with thousands of employees currently engaged in the scheme. This is a hub for our employees to share their ideas, and so far, thousands have been generated. We also engage with external parties in our quest for innovation, partnering with leading universities and start-ups.
