Athens, Greece – 26 May 2009 - Coca‑Cola Hellenic Bottling Company S.A. (Coca‑Cola Hellenic) announced today that it has entered into an agreement with Campbell Soup Company (Campbell) for the distribution of Campbell soup and broth products in Russia.
Under the terms of the agreement, Coca‑Cola Hellenic is responsible for sales, distribution, in-store marketing and trade receivables management. Campbell is responsible for consumer and market research, brand management, marketing, product development and production. Financial terms have not been disclosed.
Coca‑Cola Hellenic is already distributing Campbell’s Domashnaya Klassika products in the Moscow region pursuant to an existing distribution agreement and in August 2009 plans to expand distribution to over 100 cities and 12 regions of Russia, with nationwide distribution to follow.
Doros Constantinou, Managing Director of Coca‑Cola Hellenic, said, “Partnering with the world’s largest producer and marketer of soup products offers exciting opportunities in Russia. Our distribution of premium soup and broth products represents yet another example of our ability to explore innovative opportunities for future growth. It is also fully consistent with our strategy of leveraging the benefits of our strong distribution infrastructure with complementary categories and brands. We continue to believe in the long-term potential of the Russian market and expect that adding Campbell to our product range will strengthen our relationships with existing customers, and offer new growth opportunities through the expanded distribution of our entire product range across new outlets.”
In Russia, nearly 32 billion servings of soup are consumed each year, with the majority of this still home-made. This represents approximately 230 servings per capita, making Russia the second largest soup market in the world after China. Soup consumption in Russia is more than double that of the United States.
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About Coca‑Cola Hellenic
Coca‑Cola Hellenic is one of the world's largest bottlers of products of The Coca‑Cola Company with sales of more than 2 billion unit cases. It has broad geographic reach with operations in 28 countries serving a population of approximately 560 million people. Coca‑Cola Hellenic offers a diverse range of ready-to-drink non-alcoholic beverages in the sparkling, juice, water, sport, energy, tea and coffee categories. Coca‑Cola Hellenic is committed to promoting sustainable development in order to create value for its business and for society. This includes providing products that meet the beverage needs of consumers, fostering an open and inclusive work environment, conducting our business in ways that protect and preserve the environment and contribute to the socio-economic development of our local communities.
Coca‑Cola Hellenic‘s shares are listed on the Athens Exchange (ATHEX: EEEK), with a secondary listing on the London Stock Exchange (LSE: CCB). Coca‑Cola Hellenic’s American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE: CCH) and Chess Depositary Instruments (CDIs) are listed on the Australian Stock Exchange (ASX: CHB). Coca‑Cola Hellenic is included in the Dow Jones Sustainability and FTSE4Good Indexes. For more information, please visit www.coca-colahellenic.com
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high quality foods and simple meals, including soup, baked snacks and vegetable-based beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," “Swanson”, "Pepperidge Farm," "Arnott's," and "V8”. For more information on the company, visit Campbell's website at www.campbellsoupcompany.com.