Athens, Greece – 8 April 2010 – Coca‑Cola Hellenic Bottling Company (Coca‑Cola Hellenic, the Company) announced today the appointment of Alain Brouhard as Region Director.

His appointment will take effect from 14 June 2010, at which time he will also become a member of Coca‑Cola Hellenic’s Operating Committee, reporting directly to Dimitris Lois, Chief Operating Officer. Mr Brouhard will be responsible for managing the Company’s operations in Nigeria, Romania, Moldova, Bulgaria, Serbia and Montenegro. Dimitris Lois assumed interim responsibility for these operations in August 2009 when the Company announced an internal reconfiguration of its regional operating structure.

Mr Brouhard was previously employed by Adidas Group (Adidas) where he held the position of Managing Director, Italy & Southeast Europe since 2007, covering 11 countries. Mr Brouhard began his career with Adidas in 2002, serving as Vice President, Commercial Operations Europe. In this role, Mr Brouhard developed strategies for optimising Adidas’ product range and operational efficiency. In 2005, Mr Brouhard undertook expanded responsibilities as Managing Director, Iberia. Among his key achievements in this role was the strengthening of relationships with Key Accounts which contributed to improved brand equity and increased market share in the region.

Before joining Adidas Group, Mr Brouhard spent sixteen years with Procter & Gamble. He started his career in France, holding roles of increasing responsibility within the Commercial function. From 2000 to 2002, he held the role of Global Customer Team Leader – Global & Western Europe, where he was responsible for global account management of key customers and new channels in Western Europe, including discounters and convenience retail outlets.

Dimitris Lois, Chief Operating Officer of Coca‑Cola Hellenic, said “I am delighted to welcome Alain to Coca‑Cola Hellenic. Alain has strong leadership qualities with proven abilities in driving revenue and profit growth within a consumer goods environment across several geographies. He has diverse operational experience gained within both developed and emerging market countries, and has demonstrated strong skills in leading successful brand and commercial strategies. I look forward to working with Alain to further strengthen our business in the countries under his responsibility.”

Mr Brouhard is a French citizen and holds a Masters Degree in Business Administration (MBA) from Ohio State University (United States of America) and a Diploma in Business Administration (BA) from Ecole de Commerce (France).


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About Coca‑Cola Hellenic
Coca‑Cola Hellenic is one of the world's largest bottlers of products of The Coca‑Cola Company with sales of more than 2 billion unit cases. It has broad geographic reach with operations in 28 countries serving a population of approximately 560 million people. Coca‑Cola Hellenic offers a diverse range of ready-to-drink non-alcoholic beverages in the sparkling, juice, water, sport, energy, tea and coffee categories. Coca‑Cola Hellenic is committed to promoting sustainable development in order to create value for its business and for society. This includes providing products that meet the beverage needs of consumers, fostering an open and inclusive work environment, conducting our business in ways that protect and preserve the environment and contribute to the socio-economic development of our local communities.

Coca‑Cola Hellenic‘s shares are listed on the Athens Exchange (ATHEX: EEEK), with a secondary listing on the London Stock Exchange (LSE: CCB). Coca‑Cola Hellenic’s American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE: CCH) and Chess Depositary Instruments (CDIs) are listed on the Australian Stock Exchange (ASX: CHB). Coca‑Cola Hellenic is included in the Dow Jones Sustainability and FTSE4Good Indexes. For more information, please visit