Athens, Greece - 3 July 2007 - Coca‑Cola Hellenic Bottling Company S.A. (Coca‑Cola HBC, CCHBC) announced today a new regional structure with effect from August 1, 2007.

Dimitris Lois, who joined CCHBC recently as Executive Advisor to the Managing Director, has been appointed Region Director with responsibility for Greece, Cyprus, Nigeria, Bulgaria, Romania and Moldova.

Richard Smyth, currently Region Director for Austria, Poland, Hungary, the Czech Republic, Slovakia, and Slovenia, will also assume responsibility for Italy, Switzerland and the Baltic countries of Estonia, Lithuania, and Latvia.

John Brady, will continue to manage as Region Director the Russian Federation, Ukraine, Belarus, the Republic of Ireland, Northern Ireland, and Armenia, while also assuming responsibility for Serbia, Montenegro, Croatia, Bosnia & Herzegovina, and the Former Yugoslav Republic of Macedonia.

Mr. Doros Constantinou, Managing Director of Coca‑Cola HBC said: “The optimization of our regional structure is significant to the successful execution of our business strategy. The new regional structure is intended to facilitate knowledge transfer and leverage synergies arising from geographic proximity and similar socio-economic conditions. It is also better aligned with the operating business units of The Coca‑Cola Company. I am confident that our initiative will serve its purpose well.”

Coca‑Cola HBC is one of the world's largest bottlers of products of The Coca‑Cola Company and has operations in 28 countries serving a population of 540 million people. CCHBC shares are listed on the Athens Exchange (ATHEX: EEEK), with secondary listings on the London (LSE: CCB) and Australian (ASX: CHB) Stock Exchanges. CCHBC’s American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE: CCH).


Company Contacts:

Coca‑Cola HBC – Investor Relations

Melina Androutsopoulou

George Toulantas

Anna Konoplianikova



Tel: +30 210 618 3100


European Press Contact:

Financial Dynamics Athens

Greg Quine

Tel: (+44) 20 7269 7206

Mobile: (+44) 7940 538950


US Press Contact:

Financial Dynamics US

Jim Olecki


Tel: +1 212 850 5600


 Coca‑Cola HBC’s website is located at