Athens, Greece – 27 March 2008 - Coca‑Cola Hellenic Bottling Company S.A. (Coca‑Cola Hellenic, the Company) announces that it has signed an agreement with The Coca‑Cola Company and illycaffè SpA to form a three party joint venture.

The joint venture will be responsible for the manufacture, marketing, selling and distribution of premium ready-to-drink coffee under the illy brand across Coca‑Cola Hellenic’s territories. Three ready-to-drink espresso based coffee products will be introduced in April in ten of Hellenic’s markets. The joint venture will be the first to introduce the new products globally.

Commenting, Doros Constantinou, Managing Director of Coca‑Cola Hellenic said, “We are very pleased to finalize this joint venture which combines the strengths of the Coca‑Cola System around marketing, customer relationships, and route-to market capabilities with illy, a premium coffee producer. Ready-to-drink coffee is a small but high growth, high value category in most of our markets. We look forward to rolling out these exciting products in several of our markets and strengthen our premium product offering.”

Commenting, Muhtar Kent, president and chief operating officer of The Coca‑Cola Company said, “European consumers in Coca‑Cola Hellenic’s markets will be the first to experience these great new products offering an authentic Italian coffee experience. I look forward to the partnership with iIly which invented the espresso category, and Coca‑Cola Hellenic, our largest bottler in Europe with proven marketplace execution capabilities”.

Commenting, Andrea Illy, illycaffè SpA’s chairman said, “Over the past few months, we have brought to life the illy taste in three new ready to drink espresso based products. Our collaborative efforts will redefine how people engage with a ready to drink coffee in order to experience a true small luxury pleasure”.


Company contacts:

Coca‑Cola Hellenic

Melina Androutsopoulou

Investor Relations Director



Tel: +30 210 618 3229


European press contact:

Financial Dynamics London

Greg Quine


Tel: +44 20 7269 7206


US press contact:

Financial Dynamics US

Jim Olecki


Tel: +1 212 850 5600


Coca‑Cola Hellenic’s website is located at

Coca‑Cola Hellenic is one of the world's largest bottlers of products of The Coca‑Cola Company and has operations in 28 countries serving a population of 550 million people. Coca‑Cola Hellenic‘s shares are listed on the Athens Exchange (ATHEX: EEEK), with secondary listings on the London (LSE: CCB) and Australian (ASX: CHB) Stock Exchanges. Coca‑Cola Hellenic’s American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE: CCH).