Coca‑Cola has retained the No. 3 spot on Interbrand's annual Best Global Brands ranking for the fourth consecutive year, with an estimated value of $73.1 billion.

'While many soft-drink companies are supplementing their portfolios with alternative beverages, Coca‑Cola continues to give consumers reasons to stay loyal to its iconic flagship brand through new packaging and offerings', Interbrand said in a summary of Coca‑Cola's ranking.