The Coca-Cola Stakeholder Forum 2024

Each year, The Coca-Cola Stakeholder Forum brings together a diverse and exciting range of speakers, panellists and participants to exchange views and insights.

The theme for 2024's virtual forum was ‘Harnessing the Circular Economy for Packaging’. With a special emphasis on the importance of driving progress through innovation and collaboration, the Forum covered:

• Empowering consumers to adopt circular packaging solutions.
• The future of recycling and how innovation can help to accelerate packaging circularity.
• Reusable packaging systems: Challenges & opportunities to scale these models.
• Creating value through Strategic Partnerships.

The forum’s central message was the importance of aligning business growth with sustainability to ensure long-term resilience and success. Our stakeholders shared valuable insights, including:

• Sustainability has evolved beyond an environmental imperative; it is now a social asset that shapes consumer identity and brand engagement.
• Success depends on collaboration. Partnering with our suppliers and stakeholders will accelerate innovation in sustainable packaging, from new materials to advanced recycling technologies.
• Sustainable choices must be made more attractive, accessible, and convenient for everyone.
• Achieving progress in sustainability requires building networks, sharing ideas, and collaborating on common solutions.
• Profit and purpose can – and must – co-exist effectively.

In his closing remarks, our CEO Zoran Bogdanovic said: “Each year, we gather everyone together for our annual Stakeholders’ Forum because we genuinely want to talk with and listen to the views of our external partners. We had lively and engaging discussions on how we can transition to a circular economy for packaging.

“Together we talked about the challenges and the opportunities – and the role that collaboration and innovation can play in helping us to achieve our goals. These will help shape our strategies as we continue our journey to open up a more sustainable future.”

These insights will help Coca-Cola HBC shape its strategies as the journey continues to open up a more sustainable future.