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Our stories

Explore our stories

AdeZ comes to 13 Coca‑Cola HBC markets to Unlock the Power of Plants

AdeZ, the new plant-based beverage, has expanded our offering into a new category, enabling us to help our customers meet consumers’ needs and desires and offer a drink that suits every occasion and lifestyle.

As UNESDA hits “60” its impact on our industry is enduring

UNESDA, the Brussels based international trade association representing soft drink companies and national beverage producer associations, has turned 60, having been established in May 1958.

Royal Bliss premium mixers expand into Coca‑Cola HBC markets with targeted HoReCa campaign

To strengthen our position in the fast-growing adult sparkling and mixers category and enable us to tap into an exciting new growth area, we’re rolling out the Royal Bliss range of premium mixers in four Coca‑Cola HBC markets. In collaboration with The Coca‑Cola Company, seven Royal Bliss flavours will now be available in Austria, Hungary, Italy and Switzerland.


Water is our business

Today is World Water Day. Read Marcel Martin’s article on how we are continuing to lead the way on Water Stewardship, and remain on track to achieve our 2020 water targets.


Building sustainability into our business for the long term

Winning trust and driving positive change in our communities is a central pillar of our business. We’ve championed sustainability over many years and in 2017 were named the beverage industry leader in the Dow Jones Sustainability Indices for the fourth year in a row.


Read Alain Brouhard’s interview with Business Chief Magazine

Alain Brouhard, Executive Committee Member & Group Chief Information Officer, explains how the business is embracing technology to drive further growth.

Diversity is a given; inclusiveness is a choice we make

Today we celebrate International Women’s Day – it’s a day that I didn’t use to like in my student days, because I wanted every day to be the 8th March! But today I see this day as a chance to honour achievements and reflect on the opportunities and challenges ahead of us as we work towards a more inclusive world.

Our Way Forward – Reducing sugar while evolving our drinks

Our focus is simple – to reduce sugar wherever we can. We’re always looking for ways to find alternatives without compromising the great taste of Coca‑Cola that people know and love.

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