We celebrated 45 years in Serbia with a campaign that supports our commitments to healthy living and community choice.

The 45 Years in Serbia campaign set up 45 outdoor gyms in municipalities and towns across the country to encourage people to get active through exercise. More than 1.7 million people in total voted for their local Coca‑Cola Active Zone.

We worked on the campaign with the National Alliance for Local and Economic Development and the Ministry of Regional Development and Local Self-Government.



  • 45 outdoor gyms provided
  • 1.7 m people voted for their local Coca‑Cola Active Zone