Coca‑Cola HBC Serbia’s first Sustainability Week reinforced the company’s position as a leading sustainable business.

The Serbia team took a collaborative approach, with all functions coming together to create a compelling narrative for the week and a programme of interesting events for both employees and the public.

More than 150 volunteers and their families took part in activities and specially designed workshops on health & safety, as well as on the importance of taking moderate exercise and having a balanced diet.

The week also saw the launch of Coca‑Cola HBC Serbia’s second local sustainability report. Led by experts from Coca‑Cola HBC, the event attracted over 50 guests from media, government and non-governmental organisations. The stakeholder panel, with key customers, partners and representatives from the corporate sector, exemplified the community trust to which Coca‑Cola Hellenic Serbia has been dedicated for nearly 50 years.