Have you ever wondered where Coca‑Cola’s new products start their journey? Try the Schimatari megaplant near Athens, Greece’s largest beverages and juices facility.
It’s from here that a brand new member of The Coca‑Cola family has made its global debut: Coca‑Cola No Calories with sweetener from the stevia plant.
Coca‑Cola No Calories provides people with more choice as well as the great taste they expect from a Coca‑Cola, but with zero calories, zero sugar and sweetener from the stevia plant. Coca‑Cola Greece developed the recipe in collaboration with the company’s Atlanta-based global R&D team. It’s the latest example of The Coca‑Cola Company’s new global strategy which focuses on reducing sugar and offering more, always great-tasting, choices.
It’s not the first time that the Schimatari plant has produced and launched an innovation locally before it goes global: Sprite Zero went on to become available in more than 100 countries around the world.
Schimatari, following a recent 24m EUR investment, is now Coca‑Cola HBC Greece's production and distribution hub. On the first day of the new drink’s production, more than 1,500 employees of Coca‑Cola HBC Greece were there to welcome the new product and be part of this new chapter of Coca‑Cola’s history in Greece.
All those involved in bringing this product to Greek consumers had another thing in common: a sense of pride and responsibility for taking the first step with something that's destined to be a whole lot bigger.
In this video Panagiotis, Takis and more of our colleagues share this unique story.