Fanta® has announced an exciting new partnership with Xbox with the aim to infuse colour, joy and fun to the greyest time of the year.
This new collaboration will launch across 8 Coca-Cola HBC markets, under the campaign tagline of ‘Play with the colour you WANT.’
As part of the partnership, Fanta® designed 6 colourful, custom Xbox Series X consoles and wireless controllers, representing the most popular flavours in the brands portfolio: Orange, Lemon, Exotic, Fruit Twist, Grape and Lemon-Elderflower.
Gamers can get their hands on the exclusive hardware by scanning a QR code on the side of any Fanta® pack and heading to the Coke App for a chance to win.
Additionally, fans will also have the chance to win one of thousands of one-month trial codes of Xbox Game Pass Ultimate (for new members only).
This campaign will be brought to life through vibrant in-store executions including impressive colourful displays promoting the full Fanta® range. This will be complemented with support across different channels of communication including the Coca-Cola HBC customer portal.
The campaign will launch in Austria, Switzerland, Bulgaria, Poland, Hungary, Romania, Czechia and Slovakia over the course of Q1 2025.