As a company, we are continuously evolving our portfolio to help create a healthier food environment.
To offer greater choice, we’re providing more diet, light and zero-calorie drinks in our portfolio. We’ve already reformulated many of our drinks to contain less sugar and fewer calories.
We make key nutritional information available and visible on front-of-pack labels on our bottles and cans. Guideline Daily Amount (GDA) labels provide at-a-glance information on calories, as well as on sugar, fat, saturated fat and salt content. At the end of 2018, we introduced, on a trial basis to several of our markets, new front-of-pack labelling, building on the current European-wide Reference Intake (R.I.) monochrome model, which reflects the nutrient content per 100ml of our drinks for sugars, salt, fat and saturated fat through a simple ‘traffic-light’ colour scheme of red, amber, green.
We support the current recommendation by several leading health authorities, including the World Health Organization, that people should limit their intake of added sugar to no more than 10% of their total energy/calorie consumption.
To address this issue, we have committed, as part of our Mission 2025, to reduce calories per 100ml of sparkling soft drinks by 25% by 2025 vs. 2015, across all our countries. In 2019, we recorded a 3% reduction y-o-y, while versus our baseline year, the decrease was even more pronounced at 12%.
This helps us to support UN Sustainable Development Goal 3 of good health and well-being.